Our Story...

 Sometimes it’s what you don’t like as much as what you do......

We began on a beach, a few summers back. Tim and I were busy gutting fish, lighting a fire and making sure the kids didn’t drown, while our wives went to sniff out some wine. All they could find was some bland, insipid, plonk that described itself as ‘Good with Fish’ – although whose fish it failed to specify.

That’s it in a nutshell really, we were fed up with the wines available on the high street and felt them to be the product of a large , regimented industry rather than the off message, hard to find, quirky stuff we liked to drink.

Our Ethos...

bybo believe in ‘real’ or ‘natural’ wines. I don’t particularly like either label, but basically these are wines that are expressive of their origins; wines made by hand, with minimal chemical intervention and maximum respect for the environment. Because the farming is labour intensive, often done by horse rather than machine, these wines are a bit risky and less accountant friendly – but life would be dull if it were risk averse. Seasons change, vintages change and 'real' wines reflect those changes - there's no variation in a brand!

It's impossible to physically interact with a bottle of wine until you open it and drink it. Emotion and obsession are essential for creating change. We work with some very eclectic and diverse people and need to convey their message as well as get their wines to market. Everyone says that they work with small growers, but that’s not true. If supply is truly finite why are the products in every store? At bybo we work anywhere from three hectares to three vine rows -and as a result we run out regularly. 

We sell quality wine to people who care about value not just price, supporting growers to ensure they stay connected to the land and the environment in which they work. We oppose a mono – branded world by favouring slow rather than fast food, field over factory, local above global. What we eat and drink has physical, ethical and moral consequences - we are what we buy.

Your Bit...

We can all do our bit. The next time you get off a cross channel ferry don’t just drive to the nearest hypermarket and fill the boot up with something you already know. Visit some cooperatives and small growers – they will be thrilled to see you - and lubricate your larynx for that rusty French. There are around 450 appellations in France and nearly 900 indigenous grape varieties in Italy alone – proving there’s life beyond Pinot Grigio!

Mantra...

We love wines that are different, not the same. The bottom line is always about quality - if we don’t like it we won’t list it - the rest comes down to strong relationships. Good product, a community of craft, a sense of pride and integrity. Trust, independence, honesty.